Privacy policy
Last updated: May 8, 2026
TrendlyVibes LTD operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). TrendlyVibes is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, subscribe to our marketing communications, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial and payment information including transaction details, form of payment, payment confirmation and other payment details. Payment card details are processed by our payment service providers and are not stored directly by TrendlyVibes LTD.
- Account information including your username, password, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
- Communications with us including the information you include in communications with us, for example when sending a customer support inquiry.
- Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
- Marketing preference information, including whether you have subscribed to or opted out of receiving marketing communications from us.
2. Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, make a purchase, subscribe to marketing communications, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
- From our service providers, including when we engage them to enable certain technology, payment processing, order fulfilment, shipping, customer support, analytics, marketing, or fraud prevention services.
- From our partners or other third parties where permitted by applicable law.
3. How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases.
- Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased, added to your cart, or viewed.
We will only send electronic marketing communications to you where we have a lawful basis to do so. This may include your consent, or where permitted by law, the “soft opt-in” for existing customers who purchased or showed interest in similar products and were given a clear opportunity to opt out.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at care@trendlyvibes.com. If you unsubscribe from marketing communications, we may still send you service-related or transactional messages, such as order confirmations, delivery updates, account notifications, or customer support responses.
- Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.
- Communicating with You
We use your personal information to provide customer support, respond to your inquiries, provide effective services to you, and maintain our business relationship with you.
- Legal Reasons
We use your personal information to comply with applicable law, respond to valid legal process, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and enforce or investigate potential violations of our terms or policies.
4. Lawful Basis for Processing Personal Information
- Contract: where processing is necessary to provide the Services, process your order, arrange delivery, handle returns, or manage your account.
- Consent: where you have given clear consent, for example for certain marketing communications or optional cookies.
- Legitimate interests: where processing is necessary for our legitimate business interests, such as improving our Services, preventing fraud, responding to customer inquiries, or conducting limited direct marketing where permitted by law, provided that your rights and interests do not override those interests.
- Legal obligation: where processing is necessary to comply with applicable laws, tax, accounting, regulatory, or legal requirements.
- Vital interests or public interest: where required in exceptional circumstances under applicable law.
5. Email Marketing and Consent
When you sign up to receive marketing emails from TrendlyVibes, we may collect and use your email address and marketing preferences to send you updates, offers, promotions, product information, and related marketing communications.
By subscribing to our marketing communications, you confirm that you agree to receive marketing emails from TrendlyVibes. You can withdraw your consent or unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at care@trendlyvibes.com.
Where permitted under applicable law, we may also send marketing emails to existing customers about similar products or services using the “soft opt-in” rule, provided that you were given a clear opportunity to opt out at the time your details were collected and in every marketing message we send.
We do not sell your email address to third parties.
6. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, fraud prevention, data analytics, customer support, cloud storage, fulfilment, shipping, and returns handling.
- With logistics and fulfilment partners, including our logistics, returns and quality oversight partner, where necessary to fulfil, deliver, manage, or return your order.
- With business and marketing partners to provide marketing services and advertise to you. For example, we may use Shopify and other service providers to support personalized advertising based on your online activity.
- When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger, acquisition, restructuring, or bankruptcy.
- To comply with applicable legal obligations, respond to subpoenas, search warrants or similar requests, enforce applicable terms of service or policies, and protect or defend the Services, our rights, and the rights of our users or others.
7. Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, other merchants, and Shopify.
In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights over personal information processed by Shopify for its own purposes.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit:
https://privacy.shopify.com/en
8. Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.
Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services or users of those third-party platforms.
Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
9. Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined under applicable law.
10. Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
We retain your personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to provide the Services, maintain your account, complete transactions, comply with legal, tax, accounting, and regulatory obligations, resolve disputes, enforce agreements, prevent fraud, and protect our legal rights.
The specific retention period may vary depending on the type of information and the reason it is processed. Where we no longer need your personal information, we will delete it, anonymize it, or securely retain it only where required by law.
11. Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.
- Right to Access / Know: You may have a right to request access to personal information that we hold about you.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances.
- Right to Object: You may have the right to object to certain types of processing, including processing based on legitimate interests and direct marketing.
- Restriction of Processing: You may have the right to ask us to restrict how we process your personal information in certain circumstances.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time.
- Managing Communication Preferences
We may send you promotional emails where permitted by law. You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails or by contacting us at care@trendlyvibes.com.
If you opt out, we may still send you non-promotional emails, such as emails about your account, orders, delivery updates, returns, refunds, or customer support inquiries.
You may exercise any of your rights by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit:
https://privacy.shopify.com/en
We will not discriminate against you for exercising any of these rights.
We may need to verify your identity before we can process your request, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we may require proof that you have authorized the agent to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to your request in a timely manner as required under applicable law.
12. Complaints
If you have complaints about how we process your personal information, please contact us first using the contact details provided below.
If you are located in the European Economic Area, you may have the right to lodge a complaint with your local data protection supervisory authority.
13. International Transfers
Please note that we may transfer, store and process your personal information outside the country where you live.
14. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, and similar technologies to operate the Services, remember your preferences, understand how visitors use the website, improve performance, support security and fraud prevention, and provide advertising or marketing where permitted by law.
Where required by applicable law, we will ask for your consent before using non-essential cookies. You may manage cookie preferences through your browser settings or any cookie preference tools made available on the Services.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
16. Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
TrendlyVibes LTD
128 City Road
London
EC1V 2NX
Email: care@trendlyvibes.com
For the purpose of applicable data protection laws, TrendlyVibes LTD is the data controller of your personal information.